Marketing Communication Plan of Ryanair Case Study

Marketing communication Plan of Ryanair - Case Study ExampleThere is no doubt that this unpalatable media propaganda ab off the lapses in the operations of Ryanair is threaten to exacerbate the dwindling fortunes of a potentially successful company in the wake of stifling competition in the low apostrophize industry. It is against this background that management have committed themselves to the goal of reversing the tide of negative publication against Ryanair through a comprehensive media colloquy plan to be use in the 2009 business year.Ryanair understands that the process of realizing the comprehensive goals enshrined in the communication plan must of necessity reverberate amongst our global clientele base. We risk being pushed out of business by the contemporary challenges of the twenty first century. As an outcome of a broad based consultation exercise, Ryanairs immediate formal marketing invite is to target low and medium income earners, civil servants, students and season ally unemployed people. For good reasons the current recession in the global economy as predicted by the populace Bank is judge to run into the whole of 2009 into the early parts of 2010 the effects of the economic slowdown is definitely a fall in income levels which will secure people to opt for low flights to serve their traveling needs.The primary mission of the communication plan is to genera... The primary mission of the communication plan is to generate and book awareness about the innovative ingredients contained in the customer service package for the medium to long term framework. Aggressive promotional materials that will purposefully scream the customers needs as an integral component of the operations of the company. The plan will also allow for the efficient location of relevant customer information.For the 2009 marketing year, there will be considerable attention on such vital issues policy decisions, facilities, the introduction of new services, online platform for the discussion of enhancing marketing programs.Whilst pursuing these provisions, the communication plan will encourage continuity in the current list of workable marketing strategies that have served customers well in the last few years. It is expected that by so doing, the platform will be created to usher in the communication plan using a workable coordination of marketing activities.Objectives of the Marketing Communication PlanThe strength of the communication plan lies in its ability to explicitly identify and recognize the following foundational objectives as the key to the success of the marketing policies of Ryanair.To positively impact on the attitude of our discontented customers with the view of attracting new customersTo be able to reach out to approximately 80% of air travelers within and impertinent Europe with the message of innovation in our transforming companyTo create the enabling environment through incentives in the marketing strategy to boost the attractiv eness of Ryanair to customers crosswise the world. Message StrategyThe increasing demands of the business climate in the twenty first century are characterized by tough competition