Management Essay Example | Topics and Well Written Essays - 500 words - 32

Management - Essay ExampleFor exmaple the goods be passed on by the manufacturing business to the wholeseller in bluk form, the goods are then broken down into units by the wholeseller and passed on to the retailer, the retailer further breaks down the units opf growths and sells them to the customer. A manufacturer needs to consider various factors while deciding about the channel of dispersal through which the product will reach the customer. These factors include the price, technicality, size and shape of the product. The manufacturer even pays emphasis to the channel of distribution selected by the competitors and opposite factors include size of the customer, production channel expenditure and the clanting where the manufacturing outlet is located. magical spell selecting the channel of distribution, managers have to ensure that the goods are easily accesible and always available to the customers disposle. This factor needs to be given importance because if a good or servi ce is not easily acceible, custonmers tend to number for other alternatives and close substitute.One of the main element within the process of marketing is advertising, advertising is mediocre an element and can not be re government agencyd with the marketing process, but it is a key element and impacts other parts of the marketing process. Advertising is used by marketers to require an image which is favorable and which the marketers want to throw in the eyes of the customer (Plessis 93). Advertising is used in various stages of the marketing process in order to shape a favorable image. Marketers use advertsiing of price to create an image of the product, prices are set high to create an image of product which is of high quality and prices are set low to create an image of an inexpensive but high quality product. Low pricing can back set up as low prices create an image of a low quality product. Makrters even use the place of advertising to create an image of the product, if t he product is not easily avilable and is availble in specific